Personalization is critical because it directly enhances the customer experience, leading to increased loyalty and revenue. By using AI to analyze customer data and predict preferences, M&E companies can deliver content that resonates with individual viewers, making their experience more enjoyable and compelling.
The top risks include the failure of AI programs to function as intended, harm to brand reputation, noncompliance with regulations, poor customer experience, and increased customer churn. These risks can severely impact a company’s brand equity and financial stability, so they are approached with caution.
Media organizations mitigate AI risks by defining clear outcomes, adopting a phased approach, leveraging edge infrastructure for low-latency needs, securing stakeholder buy-in, and partnering with experts. These strategies ensure that AI initiatives are aligned with business goals and are reliable and compliant.
Edge providers are essential for delivering low-latency, high-performance content. They support real-time recommendations and other interactive features by processing data closer to the user, which reduces delays and enhances the overall viewing experience.
Cloud native technologies are nearly universal in M&E because they provide scalable environments for AI Inferencing and instant outputs. These technologies enable organizations to handle large volumes of data and deliver seamless, personalized experiences, which are crucial for staying competitive.
Trusted partners, such as specialty AI providers and public cloud platforms, offer ready expertise and solutions to address talent shortages. They provide the necessary skills and support to build and deploy AI solutions, ensuring that M&E companies can focus on their core business while benefiting from advanced AI capabilities.
AI has a significant impact on customer retention and revenue growth by improving the customer experience. By automating tasks and personalizing content, AI helps in engaging viewers more effectively, leading to higher satisfaction and loyalty, which translates into increased revenue and business growth.
